Max Butler was born and raised in Arizona and spent his summers working on his grandfather's tree farm in southern Wisconsin. He began pursuing a career in arboriculture following his graduation from Northern Arizona University in 2001. Max’s growing interest in how to care for and maintain entire tree systems rather than focusing only on the individual components of trees inspired him to start Holistic Horticulture, a company specializing in tree health management. Max's current certifications include Board Certified Master Arborist, Certified Tree Worker, Qualified Certified Tree Risk Assessor and Certified Municipal Specialist.